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www.reason.com

ADVERTISING OPPORTUNITIES

Reason publishes a print magazine and web site offering a variety of viewpoints that stress individual liberty, private responsibility and limited government.

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For more information, contact

Burr Media Group, LLC
Ron Burr: 703.893.3632
Joe Whistler: 540.349.4042

Or click here to email

 

 

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Geographic select by city or state    $35 CPM  
   

Reason Online Demographics

Gender

 

Age

 
Male 93% Under 18 1%
Female 7% 18-25 20%
    26-35 36%

Total Household Income

36-45 24%
Less than 25k 12% 46-55 12%
25-49k 20% 56-64 5%
50-74k 20% 65+ 2%
75-99k 16%    
100-199k 26%

Education Level

 
200k+ 5% High school 4%
Political Party   Attended College 22%
Republican 12% 4-Year Degree 40%
Democrat 7% Post Graduate degree(s) 33%
None (Independent) 46%    
Libertarian 36%    
       
Political & Social Activity
Volunteered for a political/social cause 34%
Donated money to a political/social cause 63%
Directly contacted an elected official about an issue 40%
Written to a newspaper or magazine about an issue 29%
Organized a political event 6%
Participated in fund raising for a political cause 13%
Blogged 39%
Participated in an online discussion forum 74%
   

Online purchase made within the last year

 
Books 89%
Electronics 63%
Music, CDs 62%
Video, DVDs 57%
Travel 55%
Clothing, Accessories 51%
Software 51%
   
Currently a subscriber to the print Edition of Reason magazine  
Yes 28%
No 72%
Survey Monkey January 2008
 
 
Reason Online Web Advertising Specifications
 
Ad Types:
- Flash (SWF)
- JPEG (static) and GIF (animated and static) are acceptable image formats
 
Ad Restrictions:
- NO ActiveX controls
- NO Java applets
- Flash SWF should not animate in a loop longer than 15 seconds per pass;   indefinite passes are fine
- Text-links MUST employ the rel="nofollow" attribute, as must banner ads
- Overall file size of any single advertisement:
- GIF/JPG should not exceed 30kb
- SWF should not exceed 60kb
Send advertising material to:
Burr Media Group, LLC
Ron Burr: 703.893.3632
or click here to email
 

 

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